Embracing Your Micro-Identity

After you know your micro identity, you can finally embrace it and your business will thrive.

Correctly embracing the micro-identity of your business allows you to navigate the best strategies and tools to overcome your micro business's obstacles.

Here’s three AWESOME ways to embrace your micro-identity:

1. Build your micro identity into your overall brand and digital business design.

2. Clarify the trajectory of your micro-business's growth and development. (Trajectory can be defined as the "movement or direction" of your business’s future.)

3. Accelerate your business’s growth by having a clear action plan for scalability.

Check out this incredibly insightful article "Micro Business vs. Small Business" by author Sally Lauckner. In it, she shares these profound statements you won't want to forget:

"While micro-business owners technically are small business owners, differentiating between micro-business vs. small business is important to keep in mind as you launch and operate your small enterprise. Identifying as a micro-business owner will help you better understand your particular challenges and requirements, which will likely differ from a larger small business owner's, which means your solutions will differ, too.

And remember that your size certainly doesn't affect your business's quality, clout, and opportunity to grow—it simply operates on a different scale than a small business. 'In short, lumping all businesses up to 250 or 500 employees into one category is a lot like lumping everyone 65 and older into one. We end up overlooking a lot of unique needs—and opportunities,' Schick says."

Don't compare your micro business to a small business.

Rarely do micro businesses have the ability to operate on the scale of a small business. If you try to disguise your micro-business as a small business to impress your customers, you are only setting yourself up for burnout and your business for failure.

That's why it is essential to:

Share your micro-identity with onlookers from the beginning. 

For daily application, try these tips:

• Set realistic exceptions for your clients/customers as a micro-business.

• Don't apologize to your clients/customers for having a micro identity.

• Don't try to disguise your micro-identity.

• Blow them away by underpromising and overdelivering as a micro-business.

If your clients or customers already expect that you are a small business, it's never too late to redirect your business's brand. It will take some time and effort, but redirection might save your business.

After you’ve figured out what your micro-identity is and how to own it, now you are ready to flaunt it!

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