What is a Micro-Identity?

Did you know?

Dancepreneurs are often solopreneurs or micro-business owners.

What do these three business categories have in common?

They all share a micro-identity. What is a micro-identity?

A micro-identity is given to a business when it has no employees or less than 9 employees.

This means micro-businesses usually have a micro-staff.

Are you starting to identify with this yet?

Here’s the thing.

Businesses with micro-identities must know, embrace, and share their micro-identity for their overall business design to be successful.

Let's take a moment and consider why. 

Did you know that 81% of small businesses in America have no employees?

That means most businesses we identify as small businesses are actually solopreneurs or micro-businesses.

(Stick around, and I will cite and explain these stats in detail.)

Entrepreneurs are commonly stretched to max capacity in every direction. Perhaps you know somebody in this scenario, or maybe you are living this scenario now:

You had a passion. It became a business, but now it's about to eat you alive.

My fellow Dancepreneurs, we’ve all been there. You’ve been wearing all the hats to operate your business and it’s pushed you over the edge. It’s pushed you into burnout, utter exhaustion, loss of passion, and excessive stress.

You are starting to resent your business, and even though you don't like to admit it, you are beginning to resent your passion.

If you feel this way, you are not alone. In fact, for "21.5% of small businesses, their journey ends before the first year is over. Only about half of businesses manage to reach their fifth fiscal year." (Fortunly)

Not to fear. I’ve got your back!

I help dancepreneurs launch or rescue their businesses by finding the best digital solutions to their worst problems.

BUT…

Saving your business first begins with identifying and understanding its micro-identity.

I’ve carefully created three articles to help you discover and develop your business’s micro-identity:

• Knowing Your Micro-Identity | Learn how the U.S. Small Business Administration categorizes solopreneurs and micro business owners.

• Embracing Your Micro-Identity | Learn how to use your business's micro-identity as an advantage for your business's internal and external operations.

• Sharing Your Micro-Identity | Learn how to inspire customers and clients by building your micro-identity into your brand story.

Let's TANGO!