Stress-Less Social Media Hacks
Lighten the burden with this stress-less social media strategy:
Focus your energy on your #1 bread and butter platform. Not two. Just one. Restrain yourself to save yourself. Utilize all of the features of this platform to its fullest potential instead of cross-posting to a variety of platforms.
Have two sub-platforms that complement your bread and butter platform. Content to these platforms should be easily recycled from your main platform. Also, I believe it’s best to use Canva Pro to create graphics for these platforms because resizing content is simple and will save you loads of time.
Step away from the screen of your device, and enjoy running your social media with a real-life person in-person. Social media is meant to be social! If you feel overwhelmed with your social media strategy, hire a social media assistant. Don't do it alone anymore. Trust me. If you have somebody to talk to and share ideas with about your business, that can feel like therapy for a solopreneur, not to mention assistants can be colossal productivity boosters.
Choose an automated social media management tool that doesn’t break the bank. Your productivity meter will thank you for this, and so will your social media assistant! Social media management tools are beneficial for proactively creating content, scheduling, and overall organization. The caveat is they can come with costly monthly fees. That’s why I have researched what I consider the best, most affordable options.
PRO TIP: A fabulous place to hire a social media assistant on Fiverr. Fiverr has affordable freelancers for almost anything you could imagine. If you don’t have the funds to hire a VA, try paying a friend or relative to assist you. Whatever you do, use social media as a social activity. It’s healthier than just pouring your energy into a screen.
Social Media Management Gold Medalists
In my opinion, Later, Tailwind, and Sendible are the best all-inclusive platforms on the market for overall efficiency and affordability. Based on my personal experience and data research, I chose these tools for their price point, productivity, ability to manage multiple social media accounts, overall simplicity, performance features, and exceptional customer service.
To streamline results I chose to focus on all-inclusive platforms. I did not choose platforms that primarily focus on one specific platform.
Also, all pricing documented is according to listed rates when writing this article. Please refer to each company for current pricing.
Later | Best All-Inclusive Tool
Later is a FREE app with budget-friendly upgrade options for $8, $15, $25, and $40 per month plans. Later is a total game-changer for Instagram, but the platform also manages Pinterest, TikTok, Facebook, Twitter, and LinkedIn. It has incredible performance features like drag and drop calendar for scheduling, content automation, hashtag generation, and the show-stopping Linkin.bio feature. "Think of Linkin.bio as a mini website built into your Instagram profile, turning each of your posts into a clickable, shoppable image. Plus, new Linkin.bio Blocks help highlight your top content – so your followers can easily find your most important content, every time."
Tailwind | Best Drag & Drop Social Media Builder
Tailwind is my personal favorite for Instagram, Facebook, and Pinterest. You can easily drag and drop media to auto-create content, AND you can even type in your web URL and Tailwind will pull all media content from your website! Tailwind is equipped with an amazing hashtag generator and it shows you the best times to post depending on the platforms, which gets you one step ahead of the always-changing algorithms. It’s Copilot feature prompts you with a monthly calendar suggesting the best themes for content customized to fit your business! You don’t have to wonder what to post anymore. Additionally, Tailwinds new AI Ghostwriter for captions cuts your social media description writing time in half! Plus, it’s price point is incredibly affordable starting at $14.99 per month.
Sendible | Best All-Inclusive Tool for Agencies
"More supported integrations than any other social media tool." For only $29.99 per month, Sendible is hands down the most affordable and robust management tool on the market, best for agencies that manage multiple clients. Agencies desire Sendible since it allows customized individual dashboards for clients. Sendible soars high above its competitors for the price point (Hootsuite $49 per month, Sprout Social $89 per month).
PRO TIP: Canva Pro Scheduler. Many people forget that they can easily schedule posts from within Canva Pro. The Canva Pro scheduler is limited but gets the job done. If you use Canva Pro to create content, scheduling from within the platform could be a great solution to streamline your tasks and save on your social media budget.